In this project I had to answer the question 'Why is London to be a Graphic Designer" I used primary and secondary research, spoke to a lot of current agencies who were more than happy to help and came to the brief answer of London is where the most opportunities are. To explain my answer I collected nine statistics about why London is the best place for example "There are over 2500 Design agencies in London", other statistics represented the inspiration around London, how many designers are in London, Work experience placements etc etc. I decided to represent the letter with 3ft inflatable hand made type and hand paint the statistics onto each letter, I then went down to London for the day to create a time-lapse video with an iconic London landscape, Canary Wharf. At the end of the video you can see a visual metaphor for me taking the opportunity.